Gambling tourism is Macau’s biggest source of revenue, making up about 50% of the economy. Visitors are made up largely of Chinese nationals from the mainland China and Hong Kong. With the entry of large foreign casinos from Las Vegas and Australia, Macau overtook the Las Vegas Strip in gaming revenues in 2007.
Chinese online bookmakers focus on football, since 90% of all sports betting in China revolves around this sport. The second most popular sport to wager on in China is basketball, which Chinese internet bookmakers also cover.
Another reason mobile gaming is such a huge industry in China compared to console gaming is the penetration of mobile devices as well as the improvement of certain infrastructure for 3G and 4G networks. Finally, the popularity of social platforms has led to the rapid growth of the mobile online gaming market.
More and more people are starting to play online casino games, everybody is getting into the trend of playing casino games online anywhere around the world. There are a lot of opportunities that can come with online casino gaming.
The idea of legalizing casinos in Thailand, an issue debated for decades, came back to life recently. A group of 12 members of the National Reform Council (NRC) proposed that the country follow the lead of its neighbors Myanmar, Cambodia and Malaysia and begin with a legal casino in Pattaya.
There is no denying that social media is huge in Asia. This is also the case for social gaming. However, everything is also a gamble. It would be a continent filled with opportunity once market behaviour have been defined. Otherwise, a company will fail when it position itself with the wrong tactics.
Social casino games are massive, with a rocketing mobile audience. In fact, the social casino industry is expected to be worth $3 billion by the end of 2015.
Many gaming companies have piggybacked on the success of the social media platform Facebook. If you have a Facebook account, you can play the social games offered directly on your iPhone, iPad, iPod Touch, Blackberry, Windows 7, or Android mobile phone or tablet. This is the new face of social gaming; the enthralling new phenomenon of mobile gaming that has had traditional online casinos scrambling to keep up.
Famous for its beautiful islands, wild parties and the enigmatic capital city of Bangkok, Thailand follows in the footsteps of other South-East Asian nations by maintaining a complete ban on the vast majority of gambling activities. There are only two exceptions; the State Lottery, and horse-racing, which is the only form of sports betting available within the countries’ borders.
The social gambling market is growing rapidly with the introduction of ‘commercial’ gambling on social media. Since the internet came along, the casino industry changed immeasurably and from the ability to play top class slots and table games at home to more recent developments like mobile gaming and live dealer streaming, there always seems to be something new going on.