Asia Pacific Social Casino Market 2015
There is no denying that social media is huge in Asia. This is also the case for social gaming. However, everything is also a gamble. It would be a continent filled with opportunity once market behaviour have been defined. Otherwise, a company will fail when it position itself with the wrong tactics.
Courtesy of www.superdataresearch.com
Social casino games are massive, with a rocketing mobile audience. In fact, the social casino industry is expected to be worth $3 billion by the end of 2015.
Many gaming companies have piggybacked on the success of the social media platform Facebook. If you have a Facebook account, you can play the social games offered directly on your iPhone, iPad, iPod Touch, Blackberry, Windows 7, or Android mobile phone or tablet. This is the new face of social gaming; the enthralling new phenomenon of mobile gaming that has had traditional online casinos scrambling to keep up.
Famous for its beautiful islands, wild parties and the enigmatic capital city of Bangkok, Thailand follows in the footsteps of other South-East Asian nations by maintaining a complete ban on the vast majority of gambling activities. There are only two exceptions; the State Lottery, and horse-racing, which is the only form of sports betting available within the countries’ borders.
The social gambling market is growing rapidly with the introduction of ‘commercial’ gambling on social media. Since the internet came along, the casino industry changed immeasurably and from the ability to play top class slots and table games at home to more recent developments like mobile gaming and live dealer streaming, there always seems to be something new going on.
The Russian Federation is a lucrative place for the iGaming market. However, the government’s decision to ban gambling in the country has hurt the potential of the untapped market. Home to more than 142 million people and more than a few potential high rollers, Russia could be a mighty force in online gaming.
Whilst Turkey currently remains a secular state, the influence of Islam can still be seen in the government’s stance towards gambling. The country, which was once home to a thriving casino industry, has now largely banned gambling in all its forms, with the exception of a number of state-regulated enterprises. This hasn’t affected its citizens’ thirst for online slots, though, and many of the best casinos still welcome Turkish players with open arms.
Over the last few years, the world’s fifth largest country has been experiencing incredible economic growth. Though things have slowed down recently, Brazil’s boom that’s brought a host of middle class comforts, like Internet access, to a population that’s readily embraced them.
Acting on the favorable exchange rates for the US dollar overseas, the continued outsourcing trends, and the on-going overall globalization trend worldwide, companies all over the globe are accelerating their activities in foreign markets.
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