Despite the sharp drop in revenue in mainland China, experts remain positive towards the growth of the local casino industry this year. Earlier this year, gaming income across the country dropped sharply due to the nationwide alert against corruption by the Chinese government.
This is not the case with the Philippines. Philippine casino resorts is said to likely avoid the rapid revenue losses due to this crackdown. Serving as a melting pot for international players, the local casino scene is projected to have another double-digit growth for the year 2015.
Not just China, but all International Players
While not expecting an influx of Chinese players, the local casino industry is much welcome to accommodate such big spending, high rollers that are looking for strong casinos. International players are looking for countries in the South East Asia to be the “next Macau”. Macau is considered the go-to place for casino and gambling enthusiasts. It is believed that Philippine gambling scene will flourish due to the recently built City of Dreams that is worth $1 billion.
The Philippine gaming industry continues to thrive on a revenue from different nationalities. Some businesses learned not to rely on one client only, making their resorts flexible and dynamic enough to accommodate mix players. Among these, Chinese players continue to be a favourite VIP.
The local casino scene also seen the increase in VIP and junket players by more than 50 percent. Big spending foreign players are often seen flying to Manila to experience the thrill of the new local casinos.
While Philippines is still significantly lower than Macau and Singapore, the country has a steady growth, avoiding the decline experienced by other higher ranking countries. Last 2014, the country earned $2.5 billion.
The country continues to increase efforts in attracting such international players. Since the Chinese form a large number within the revenue mix, casino resorts resolve to localize their environment to give a customer-friendly atmosphere. This includes localizing and translating menus in the restaurants, incorporating Chinese cuisine and culture inside hotels and cafes. This improves the existing connection between local casinos and their players.
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