Tourism in the Philippines is a major contributor to the country’s economy. It is 5.9% of the Philippine GDP. The Philippines boasts of the most beautiful beach destinations in the world. The country is a popular tourist destination for international travelers.
Popular Tourist Destination
The Philippines has over 7,107 islands. No wonder there are many idyllic vacation spots to choose from. The most sought-after tourist destination are the Philippine beaches. One of the most popular is Boracay.
International tourists have now heard of the many other spots in the Philippines. They are also famous diving spots in Palawan. Many have visited spots in Cebu and Bohol.
The climate also encourages tourism all-year round. Summer is always popular. But international visitors are able to enjoy the same even after summer.
Earnings from tourism have generated Php 91 billion in 2015. Trends show that visitor counts grow every year. The government is confident that it will continue to grow over the years.
In 2014, there were nearly 400,000 visitors from China. It is the 4th top nationality that visits the Philippines.
The Chinese believes that the Philippines is one of the best tourist destinations in the world. In 2014, the Philippines won the Best Tourist Destination given by China’s Oriental Morning Post.
The award was based on a survey of Chinese residents. It is clear that the Chinese has renewed confidence in the Philippines. It remains to be a popular destination for Chinese tourists.
The Philippines maintained a strong presence in the Chinese market. There’s aggressive promotion and strategic partnership with Chinese media.
Learn more about Chinese tourists in the Philippines.
Accessibility to Visitors
Several local airlines have reactivated old routes. They also introduced charter flights. This is to accommodate the growing demand to vacation spots.
Chartered flights have also opened for Chinese holidays. There are flights out of major Chinese cities. On big Chinese holidays, there are chartered flights even out of smaller cities.
The Philippine government completely supports the tourism industry. It is not limited to international flights. They are also actively promoting the Philippines as a top tourist destination in international media.
There are major benefits for the tourism industry. There are many travel options and businesses are tourist-friendly.
To better attract Chinese visitors, your marketing materials should have translations. Language barrier always discourages visitors.
For example, a website in Chinese would assure visitors. It would encourage Chinese visitors. Websites of high-end hotels already support major Asian languages.
Language translation is a promotion on its own. Tourists like to feel welcome. Marketing materials in their own language makes them feel more at home.
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