The majority of Brazil speaks Brazilian Portuguese. Their culture is heavily influenced by American mass media. Many of their prime-time television shows are foreign. They are all subtitled. This is the same for many marketing materials.
The Economy of Brazil
In Latin America, Brazil reigns as the largest national economy. And, the seventh largest purchasing power parity.
The Brazilian economy is the world’s eighth largest economy. It is predicted to become the fifth largest in the future.
Brazil is a mixed economy. The country is known for abundant natural resources.
The main economic activities of Brazil is on agriculture, mining, manufacturing and service. It has a labor force of over 107 million.
Brazil’s Foreign Investment
Brazil has the largest foreign direct investment (FDI). The boom started in 2010.
In 2013, Brazil had reached inflows at $64 billion US. It is the fifth largest FDI recipient.
International investors are attracted to the Brazilian domestic market of nearly 200 million people. It also has a booming economy.
Brazil has plenty of raw materials. It is also at a strategic position for easier access to other South-American countries.
Learn more about Brazil’s economy.
Localization for Brazil
The influx of foreign investors coincides with the arrival of Western media. For example, there are many American television shows in Brazilian television.
The shows needed to appeal to the general public. Direct dubbing or subtitles are used.
Brazilians are used to translated content. They know when marketing materials have bad translations.
Effective translation is not possible with any computer program. Even inexperienced translators make mistakes.
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